Archive for September, 2008

Women of Achievement Deserve a Permanent Place of Recognition. Support the National Women’s History Museum.

September is Women of Achievement Month, a national observation recognizing the accomplishments of women from all walks of life. I’ve been fortune in my career to have met many outstanding, courageous women who are inspirations and role models not only for me, but for all of us.

My mother was one of those women of achievement who took risks and refused to follow the limited roles granted to women at the time. She became an entrepreneur in the 1940s – probably before anyone ever used the word entrepreneur and certainly before many women ever thought about launching their own businesses. But contrary to what you might think, she wasn’t alone.

The United States was built on the foundation of small business, and many of those firms were owned and/or operated by women. Baker Library at Harvard University owns a collection of accounts of female-owned businesses from the eighteenth and nineteenth centuries. These papers document women-owned taverns, general stores, millinery shops, schools, farms, cider mills and saw mills.

An effort is underway to officially and permanently recognize these industrious women who worked hard to make America a great nation and to create opportunities for the next generation of young women. Currently, the stories of these amazing women are only showcased through temporary traveling exhibits and other special events. But there is legislation before Congress to designate a permanent museum in Washington DC to pay tribute to the women who have contributed in diverse ways to the success of our country. The measure introduced in the U. S. House of Representatives, (H.R. 6548), would allow land adjacent to the National Mall in Washington be purchased as a permanent home for a National Women’s History Museum.

The plans for the proposed museum represent one of the first green museums in the nation’s capital. The design of the building will include many sustainable features and energy efficient and eco-friendly approaches to reduce operating costs and the impact on the National Mall.

Lawmakers must act before this session is over, or lose an opportunity to support women’s many diverse contributions to the success of our country and to the creation of greater opportunities for all women.

To ensure the creation of the women’s history museum, you must act quickly. The legislation must be passed before the end of this year’s Congressional session.

To learn some easy ways to put your support behind the campaign and make your voice heard on Capitol Hill, click here to learn more about the Right Here Right Now campaign.

My mom deserves this and so do many other moms, sisters, aunts, grandmohters, daughters and girlfriends. Don’t let this opportunity go by.  Act now.

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You are invited to a Great Party with Smart People, Great Food, and Plenty to Talk About!

Most ten year olds don’t get a huge birthday celebration, but the stunning success of a business changing the way the world accesses information is not going unnoticed. You see, this ten year old is Google, the most widely used search engine.

Google opened its doors in September 1998. The exact date is the focus of a debate. Even the folks at Google admit the founding date has moved around over the years, depending on when people feel like having cake. I feel like I’ve had a seat at the party. I’ve been talking about the best way to use Google and the many things it can do for a small business for years. From network television news shows to community business networking meetings, I’ve been sharing tips on how to use Google in small business and in personal and social matters for many of those ten years.

Google is helping many entrepreneurs compete with their larger counterparts in a number of ways. In fact, numbers play a role in the search engine’s name. ‘Google’ is a play on the word ‘googol,’ coined by Milton Sirotta, nephew of American mathematician Edward Kasner. A ‘googol’ refers to the number represented by the number one followed by 100 zeros. It’s a very large number. In fact, there isn’t a googol of anything in the universe — not stars, not dust particles, not atoms. Google’s use of the term reflects the company’s mission to organize the world’s immense information and make it universally accessible and useful.

A firm dedicated to connecting and sharing information didn’t have a particularly warm and fuzzy start. In fact, according to Google lore, company founders Larry Page and Sergey Brin were not terribly fond of each other when they first met as Stanford University graduate students in computer science. It seems the founders argued about every topic they discussed. Their strong opinions and divergent viewpoints would eventually find common ground in a unique approach to solving one of computing’s biggest challenges: retrieving relevant information from a massive set of data.

The buzz about Google’s search technology, remarkable success and the flexibility it offers users is enhanced by the way the firm treats employees. Google runs a fleet of luxury buses complete with plush seats and wireless Web access so employees don’t have to commute. For those who want to drive, there is free parking and a lot of other perks. All eight thousand employees at Google’s Silicon Valley headquarters can eat for free in any one of nineteen gourmet restaurants serving a variety of foods around the clock. There is also a free gym, laundry to wash clothes with eco-gentle detergent provided, a work-out pool, subsidized massages and even private areas to take a nap! Google offers subsidized day care facilities on site for working parents, an on-site doctor’s office, pharmacy and a number of other perks designed to keep employees communicating, innovating, and creating.

I think there is a lesson about creating an atmosphere where creative people can talk and giving them power to do what they know best. The search engine giant concentrates on hiring the best people and allowing them to put their expertise and experience to work. Who doesn’t love a great party with smart people, great food, and plenty to talk about? I think Google’s tenth birthday party has it all!

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A Perfect Match: Two Tennis Loving Moms Team Up To Turn Passion into Cash.

You may not see this year’s tennis Olympians wearing a new product invented by two tennis loving moms, but just wait.

Recently, I met two amazing women entrepreneurs whose new product launch has the power of a Venus Williams serve. Ernabel Demill and Meredith Kasun, co-founders of Bodystyle Athletics™, were selected for the Elevator Pitch segment on MSNBC’s “Your Business”. As luck would have it, Benjamin Nemo, CEO of Scorpio Ventures and I were the two panelists. Now, I’m not a tennis player. In fact, I’ve never been good at or interested in anything sports related, but their product, the TennisRAQ, blew me away. It’s so simple it makes you ask: Why hasn’t this been done before. Perhaps, that’s the reason, after only six months in business; Ernable and Meredith are enjoying some success.

Before I tell you more, let me first explain the product. The TennisRAQ (pronounced tennis rack) is an accessory for tennis enthusiasts. It’s a type of belt that fits around the waist, fastens in the front with a Velcro closure, and holds up to three tennis balls.

Ernabel and Meredith met at a tennis clinic where they became perfect partners. They’d been playing at the same level for about the same amount of time. And they are both passionate about tennis. Their personal lives were also on parallel tracks. Both were stay-at-home moms who were looking for their next career move because their children had reached school age. One day, they started talking about how they were tired of chasing after and picking up tennis balls because their tennis attire didn’t have pockets. Of course, you can always place balls underneath a tennis skirt, but they’re bulky and not very flattering. Plus, neither of them liked wearing skirts when the weather gets cooler. Some women, including Meredith, prefer pants year-round and because they don’t have pockets, there is no place for your tennis balls.

Then it dawned on them: How about a belt that holds the tennis balls for you. So they went to work. Drawing upon Meredith’s background in fashion, the duo put their heads together and created a functional tennis belt they named the Tennis RAQ.

Next they took the necessary steps to protect their invention and set up their business as a Limited Liability Company. With the newly manufactured products in hand, they headed to the Pacific Life Open in Indian Wells, California where they set up a booth and created a buzz at the event. (First picture to the left.) Since then they’ve sponsored other tennis events, successfully obtained positive media coverage and secured placement in a number of posh tennis stores. Check out their Facebook page. It’s difficult to launch a new product, even if you’re already an established business because start-up costs can be expensive. Then once you’ve got the product produced, you need additional funds for marketing and distribution. That’s why Ernabel and Meredith were pitching on “Your Business” – they need seed capital to help them promote and sell their product. During her pitch (Meredith modeled), Ernabel said, “There are 25 million amateur tennis players in the U.S. Even if only 10 percent find the TennisRAQ a “must-have” tennis accessory, then we’ll be a successful business.”

You can find pictures of the TennisRAQ on the Bodystyle Athletics web site.

If you have a great idea and you’d like to more about launching a new product, or if you have thoughts, ideas or questions feel free to contact me. (SWS@sbtv.com) Enjoy this great quote I found on the Bodysytle Athletics web site:

In tennis, one can learn a good lesson for life:
The person who serves the best, quite often,
is the winner.

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